An Ode to No One was announced as the winner of the 2011 Chambord® Shine Awards™, in Sydney on Wednesday.
An Ode to No One took the prize following a vote via iPad by the guestlist of fashion industry heavyweights including Peter Morrissey, Gracie Otto, Natalie Bassingthwaighte, Alyssa McClelland, Charlotte Gregg, Didier Cohen, Joe Farage, Bruno Schiavi, Carl Kapp and some of Australia’s most prestigious fashion journalists.
As the winner, An Ode to No One will receive a mentorship with Seduce to have their dress produced and sold through Seduce stores nationally in September 2011. The launch will be celebrated with a cocktail party at Seduce’s flagship Ivy store in Sydney. They will also have their own personally designed window displays throughout Seduce stores for a full month.
The event, hosted by Melissa Hoyer, was a demonstration of all that is great about emerging Australian design talent but also all that is great about Chambord®.
The centrepiece of the event was an amazing catwalk show where some of Australia’s top models, fresh from the RAFW runway, Melise Williams, Charlotte Lohmann, Carlie Grima, Phoebe Griffiths and Caris Tiivel showcased designs from An Ode to No One and fellow finalists Saint Augustine Academy, Elliot Ward-Fear, Tali Roth and Tato and Memi.
Chambord® is proud to be partnering with Seduce and Toni & Guy on the 2011 Chambord® Shine Awards™, and to continue their longstanding relationship with Napoleon Perdis as make-up partner.
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